PHOTO: RUSSEL BROTHERS FILMS

Technically advanced motocycle goggle system for Everyone

Designed to deliver the best possible rider experience, the goggle series is a game changer for Dragon. Featuring a slim frame profile with wider shape to maximise peripheral vision, state-of-the-art ventilation and 2x stronger Super Anti-Fog lens coating.

The campaign highlights the MXV MAX. The top of the line, of 3 variations, and its technical features for rider performance.

Each variation of the advertisement pin points technical aspects in an aspirational design featuring Jason Anderson - One of the best to ever ride.

Creative Direction + Graphic Design.