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Refreshing the product line-up for 2019

The Modern Pirate product book for 2019 was refreshed for the new year and to reflect the strength and premium essence of the brand.

Key focuses we reflecting the natural ingredients used, reflecting the unique traits of some product being Vegan friendly and

specialty mud used in the soap range.

The art direction mixed a textured feel for grit and tone, a refined and balanced combination of test + words in a crafted and approachable visual.

Art Direction & Graphic Design

Mobile friendly EDMs