PHOTO: KINGKLIPS

"Choose Your Own Adventure" Summer Retail Incentives

This poster was developed for use in Nike SB Vision retail accounts as a 'interactive' printed poster. As the major prize related to this poster was a trip to Florida, New York or Portland - The design aspect pays homage to travel and Nike's idealism for aesthetically pleasing function. With this in mind, the inspiration was driven from the modern subway maps created by Massimo Vignelli.

(If you take a look at the line work you will notice the stop marks and individual tracks worked into the design).

The staff name a track on the poster as their own and scratch off a circle after each sunglass sale to indicate their progression to winning a Nike SB prize.
The final concept required a 3 colour print, with 2 specialty inks used for the gold colour and scratchie layer to make it interactive for retail staff tracking sales.
(Yep, just like stealing your Dads $2 scratchie back in the day).

Art Direction + Graphic Design.