Dragon's summer retail sales incentives campaign for Australia & New Zealand.

For the upcoming summer retail period, Dragon wanted a summer vibes campaign for in-store retail incentives that would roll into event activation's around the South Pacific region.

It needed to be adaptable for print and digital use, incorporate current branding rules and display bodies of  text.

The sun dial center piece was developed as a interactive sales tracking mechanism, using fun stamps and creating a visual race between work colleges to win prizes.

Special mention to Zoe Nielson, from Dragon Alliance, for her collaborative efforts working on this project.

Creative Direction, Graphic Design, Marketing Strategy & Application.

Mobile friendly EDMs